The Narrative Superiority Effect
Chip Heath discovered the Narrative Superiority Effect while working with his students at Standford. He asked them to argue the two opposing sides of a debate and provided them with an array of statistics and only 10% used a story to support their ideas, at the end of the class only 5% of the audience could recall a statistic while 63% could recall a story.
Our program will help you use this effect to have your ideas win in the boardroom.
This workshop is about a different presentation model – one where you learn to drive decisions and provoke change. Throughout this workshop you will acquire highly effective concepts and tools grounded in neurological research and enjoy the positive effects these concepts and tools will have on your presentation’s acumen, on your personal confidence as a presenter and on your ability to promote new ideas that drive organizational change and innovation.
Bring your own presentation draft and apply everything your learn during the training!
What is the financial investment?
Your financial investment for a two-day workshop including personalized guidance is 450 EUR + VAT.
Where does it take place?
The program takes place in Bucharest, at our headquarters on 29 Icoanei street.
How do I know this workshop is for me?
If your professional success depends on your ability to present your ideas persuasively to a management audience, then this workshop is very likely for you.